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What I think is necessary in order to have a successful business is to sell what people think that they need to have. It could also be a product that everybody uses in a daily basis. For example the Scrub Daddy, This is a sponge that mostly everybody uses in order to clean their dishes. The product has to be an upgrade-able version of what there is already that you know for sure people will use often. In every product there is always a reason why someone would want it because it is necessary. Ones you now that it is a successful business is when the people start asking for more in markets and in other types of stores depending on what it is. The product should be able to even sell itself if its that good. Another thing that is also necessary is advertisement and a title or name. Mostly every successful product has advertisement in order to show the people what it is that there are buying. You can also use a catch phrase for the company or product you are trying to sell. Also the product should be able to be produce a lot cheaper than the actual sell price.